India Market Lead

S,

Founder and Principal

S has been shaping brand narratives, protecting reputations, and delivering market-leading communications programs across Asia, the U.K, U.S, and Europe for more than 17 years. Over her career, she has partnered with some of the world’s most recognized brands across automotive, consumer, pharmaceuticals, technology and tourism, and been entrusted by clients to lead communications and public relations that have impact and measurable outcomes.

S's expertise spans strategic communications, corporate storytelling, issues & crisis management, senior leader counsel and stakeholder management. She excels at building integrated, multi-channel programs that drive visibility and influence across media, social platforms, and major events.  

S's highlights include:

• Leading national public relations and corporate storytelling for a global automotive organization as it launched its electric vehicle line up. This included a highly visible, star-studded launch at a major international sporting event, and advising senior leadership on electric mobility positioning to drive measurable improvements in market perception through integrated media, events, and narrative strategy.
• Delivered integrated communications and issues management for multinational healthcare portfolios, including disease awareness, digital platforms, and cross-market science-led storytelling.
• Shaped thought leadership, employer branding, and technology narratives for large-scale innovation and engineering centres, with storytelling frameworks later adopted across regional markets.
• Demonstrated deep India expertise and managed high-value, multi-brand accounts across consumer, technology, hospitality, and media sectors, providing senior-level counsel on crisis communications, executive profiling, and impactful integrated campaign strategy.