Australia Market Lead

D

Founder and Principal

D is a senior communications leader with over 15 years of experience advising businesses and organizations through launch, growth, disruption, and scrutiny.

With expertise across the automotive, financial services, education, government, and not-for-profit sectors, D offers a unique blend of big-picture strategy and hands-on execution. She is renowned for developing innovative communications strategies that effectively enhance brand positioning, break through the noise, and deliver impressive returns on investment.

D has led communications for some of the world's most recognized brands and institutions, acting as a trusted advisor to the executive suite. At Harbourside, she assists clients in launching, growing, and building their reputations in Australia through impactful communications that create real-world results.

Some of D's results include:

- Positioned a global brand at the center of Australian life, achieving consistent tier-one national media coverage that supported sales and improved reputation metrics.

- Established industry-leading social presences, resulting in significant growth in social engagement.

- Delivered high-impact product launches on limited budgets, generating national headlines and driving record web traffic.

- Achieved national behavior change through a bold and strategic multi-year campaign that integrated media, social, events, and political engagement, showcasing effective reputation management.

- Assisted executive leadership teams in avoiding reputational missteps by anticipating cultural, political, and regulatory sensitivities and changes.

- Advised major Australian and European institutions during periods of intense regulatory and public scrutiny.

- Enabled brands to build trust by aligning ESG, sustainability, and community engagement efforts with local culture and needs.