Harbourside Strategies specialises in localised communications strategy and reputation advisory for businesses and organisations launching, expanding and navigating transformation and change in India and Australia.
We use our decades of experience advising major global brands and institutions in tens of industries to design communications strategies that help clients achieve their strategic goals and set them up for long-term success.
Our work is guided by our values of integrity, creativity, and client-centricity.
Harbourside was established with two goals: to help businesses and organisations succeed for the long-term in Australia and India, and to bridge cultural, communication and cost gaps between a client's home market and the Indian or Australian market.
Clients choose Harbourside for its:

Businesses and organisations succeed when they are known, respected and trusted. Harbourside Strategies helps clients entering or operating in Australia and India to build all three through strategic communications and reputation advisory.
Awareness: Successful organisations are visible in the right places and known by the audiences that matter. We help clients build awareness through strategic and innovative communications.
Reputation: Reputation is built over time through action, consistent communication, and strong stakeholder relationships. We help clients develop and protect their reputation through smart strategy, clear messaging and effective engagement.
Trust: Trust is the foundation of long-term success, enabling growth, investment and resilience. It is established through proven competence, care and integrity. We support clients in building trust with customers and clients, media, partners, communities and other stakeholders.
Brief: Deliver major impact among target audience to drive visibility and interest in new product family launching.
Approach: Developed launch strategy, centred around cutting through to consumer audiences with highly visible media, social, event and stakeholder mobilisation.
Impact: More than 400 individual pieces of coverage with strong message cut through across top-tier media, strong social content, on-ground consumer and partner engagement, all resulting in record-setting web sign-ups.
Brief: Raise public awareness and change problematic behaviour among target group.
Approach: Developed national campaign to engage and inform young people, employers, politicians and public.
Impact: Radical reduction in behaviour and widespread awareness of issue, driven by 100s of news items, with coverage across all major networks and publications, thought leadership, organically grown social, grassroots public engagement and political engagement.
Brief: Provide guidance on communications and reputation amid major regulatory change
Approach: Crafted nuanced communications strategy to reduce reputational risk while enabling dialogue with regulator.
Impact: Limited reputational impact compared with industry competitors, while achieving boost to brand and corporate reputation via targeted media relations and social content instead of direct public commentary.
Brief: Raise awareness, improve trust and build reputation to achieve strategic goals.
Approach: Developed strategic communications strategy to encompass media, social, events and community engagement
Impact: Increased performance 7 points with ongoing strategic media relations, product-focused social content to build credibility through action, and establishment of community partnerships and events to engage new target audiences.
We work with businesses and organisations of all sizes, including scale-ups, multinationals and public companies who are launching or expanding in India or Australia.
For now we only work with clients entering or expanding in India or Australia, but we service clients from markets around the world.
Ideally before or early in the process so we can shape positioning, messaging and communications strategy from the outset. That said, we also support organisations that are already in-market and need to course-correct or scale.
Our services include market insights and training, strategic communications, public relations, media relations, social media and influencer engagement, content and audio-visual assets, events, issues, crisis and reputation management, and vendor management. Engagements are tailored rather than one-size-fits-all.
Yes. We work alongside in-house communications, marketing, leadership and legal teams to provide senior strategic support and ensure consistency across markets and channels.
We start with strategy, not tactics. That means understanding local audiences, context, expectations, sensitivities, then developing strategy, messaging and tactics so it resonates authentically while remaining true to your global brand.
We work on both project-based and retainer engagements. The right scope depends on your objectives, timeframe and level of market complexity. We’re happy to advise on what makes sense.
You can contact us to schedule an initial discussion. We’ll assess your business goals, communications objectives, market challenges and other factors like budget, and advise on the most effective way forward.
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