Harbourside Strategies
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Harbourside Strategies
Book an India Market Briefing

  • Home
  • Services
  • About Harbourside
  • Our Team
  • Market Insights Briefing
  • Contact
Book an India Market Briefing

About Harbourside Strategies

Blurred pedestrians cross a sunny city street with historic and modern buildings.

What we do

Harbourside Strategies specialises in localised communications strategy and reputation advisory for businesses and organisations entering, expanding and transforming in India and Australia. 


We use our decades of experience advising major global brands and institutions to design communications and reputation strategies that help clients achieve their strategic goals and set them up for long-term success. 


Our work is guided by our values of integrity, vision and impact.

What makes Harbourside different?

Harbourside was established with three goals: to help organisations succeed for the long-term in Australia and India; to help clients navigate rapidly changing markets and communicate within them; and to bridge cultural, communication and cost gaps between a client's home market and the Indian or Australian market. 


Clients choose Harbourside for its:

  • deep local expertise and decades of experience advising the world's biggest brands and institutions, through to start ups and not-for-profits
  • focus on results, impact and return on investment
  • holistic approach, vision and innovation
  • client manager in home markets across the world
  • reduced overheads to keep costs down.

Our approach

Awareness, reputation and trust are the foundations of success for any business or organisation. Harbourside helps clients to build all three through strategic communications and reputation advisory.


Awareness: Successful organisations are visible in the right places and known by the audiences that matter. We help clients to build awareness through strategic and impactful communications.


Reputation: Reputation is built over time through consistent action, communication, and strong stakeholder relationships. We help clients to develop and protect their reputations through smart strategy, clear messaging and effective engagement.


Trust: Trust is the foundation of long-term success, supporting growth, investment and resilience. It is established through proven competence, care and integrity. We help clients to build trust with customers and clients, media, partners, communities and other stakeholders.

Some of Our Experience

Market Entry & Launch

Market Entry & Launch

Market Entry & Launch

Brief: Drive visibility and interest in new product family through an impactful launch reaching the brand's target audience.


Approach: Developed launch strategy, centred around cutting through to target audience with highly visible media, social, events and stakeholder mobilisation.


Impact: Record web traffic and sign ups, with more than 400 pieces of coverage and strong message cut through across top-tier media, strong engagement with social content, and thousands in event attendance.

Campaigns & Awareness

Market Entry & Launch

Market Entry & Launch

Brief: Raise public awareness and change problematic behaviour among target group.


Approach: Developed national campaign to engage and inform young people, employers, politicians and the public.

 

Impact: Radical reduction in behaviour and widespread awareness of issue, driven by hundreds of pieces of coverage, with reporting across all major networks and publications, impactful and cost effective research, organically-grown social, grassroots public engagement and highly effective government relations.

Crisis & Issues Management

Brand & Reputation Building

Brand & Reputation Building

Brief: Provide guidance on communications and reputation amid major regulatory change. 


Approach: Crafted nuanced communications strategy to reduce reputational risk while enabling dialogue with government.


Impact: Limited reputational impact compared with industry competitors, while achieving boost to brand and corporate reputation via targeted media relations and social content instead of direct public commentary. 

Brand & Reputation Building

Brand & Reputation Building

Brand & Reputation Building

Brief: Help organisation to achieve a strategic goal by raising awareness and building reputation. 


Approach: Developed strategic communications strategy encompassing media, social, events and community engagement


Impact: Improved reputation ranking 7 points with ongoing media relations, social content, and community partnerships and events to engage new target audiences.

Meet Our Team

Meet Our Market Leads

Frequently Asked Questions

We work with businesses and organisations of all sizes, including scale-ups, multinationals and public companies who are launching, expanding or transforming in India or Australia.


For now we only work with clients entering or expanding in India or Australia, but we service clients from markets around the world. 


Ideally before or early in the process so we can shape positioning, messaging and communications strategy from the outset. That said, we also support organisations that are already in-market and need to course-correct, transform or scale.


Our services include strategic communications, reputation advisory, public relations, media relations, social media and influencer engagement, content and audio-visual assets, events, issues and crisis management, corporate social responsibility, market insights and training, and vendor management. Engagements are tailored rather than one-size-fits-all.


Yes. We work alongside in-house communications, marketing, leadership and legal teams to provide senior strategic support and ensure consistency across markets and channels.


We start with strategy, not tactics. That means understanding local audiences, context, expectations, and sensitivities, then developing strategy, messaging and tactics so communications resonate authentically while remaining true to your global brand.


We work on both project-based and retainer engagements. The right scope depends on your objectives, timeframe and level of market complexity. We’re happy to advise on what makes sense.


You can contact us to schedule an initial discussion. We’ll assess your business goals, communications objectives, market challenges and other factors like budget, and advise on the most effective way forward.


Speak to us about your needs

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