Our Market Leads

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S has been shaping brand narratives, protecting reputations, and delivering market-leading communications programs across Asia, the U.K, U.S, and Europe for more than 17 years. 

Over her career, she has partnered with some of the world’s most recognised brands across automotive, consumer, pharmaceuticals, technology and tourism, and been entrusted by clients to lead communications and public relations that have impact and measurable outcomes.

S's expertise spans strategic communications, corporate storytelling, issues and crisis management, senior leader counsel, and stakeholder management. She excels at building integrated, multi-channel programs that drive visibility and influence across media, social platforms, and major events.  

Some of S's highlights include:

• Leading national public relations and corporate storytelling for a global automotive organisation as it launched its electric vehicle line up. This included a highly visible, star-studded launch at a major international sporting event, and advising executives on electric mobility positioning to drive measurable improvements in market perception through integrated media, events, and narrative strategy.
• Delivering integrated communications and issues management for multinational healthcare portfolios, including disease awareness, digital platforms, and cross-market science-led storytelling.
• Shaping thought leadership, employer branding, and technology narratives for large-scale innovation and engineering centres, with storytelling frameworks later adopted across regional markets.
• Managing high-value, multi-brand accounts across consumer, technology, hospitality, and media sectors, providing senior-level counsel on crisis communications, executive profiling, and impactful integrated campaign strategy.

NAME

D is a senior communications leader with experience advising businesses and organisations through launch, growth, disruption, and scrutiny.

With a background in automotive, financial services, education, government, and not-for-profit sectors, D offers a unique blend of big-picture strategy and hands-on execution. She is known for developing modern communications strategies that break through the noise, resonate with target audiences and deliver impressive returns on investment.

D has led communications and corporate social responsibility for some of the world's most influential brands and institutions, acting as a trusted advisor to the executive suite while bringing a valuable "outside in" perspective. 

Some of D's highlights include:

• Achieving consistent tier-one media and target media coverage, contributing to increased sales, awareness and improved reputation metrics.
• Establishing industry-leading social presences and delivering top performing and viral content, resulting in significant growth in social engagement.
• Delivering high-impact product launches on limited budgets, generating national headlines and customer interest.
• Achieving national behaviour change through a bold and strategic multi-year campaign that integrated media, social, events, and political and stakeholder engagement. 
• Assisting executive leadership teams to avoid  reputational missteps by anticipating cultural, political, and regulatory sensitivities and changes.
• Advised major institutions during periods of intense public scrutiny, social and economic instability.
• Enabling brands to build trust by aligning ESG, sustainability, and community engagement efforts with local culture and needs.